Newsletter Subscribers

What the Newsletter page is for

The Newsletter page is your opt-in mailing list directory. It holds the email addresses of people who have agreed to receive marketing and announcement emails from you, whether or not they are paying customers. This is the audience an Email Broadcast can target as the Newsletter group, which makes it the right home for prospects, blog readers, and other contacts who have signed up but not yet placed an order.

How to open it

In the admin panel sidebar, click Newsletter (the envelope icon), located just below Campaigns. The page header reads Newsletter with the subtitle Manage newsletter subscribers.

Reading the summary tiles

Four tiles sit across the top of the page and give you an at-a-glance picture of your list:

• Total — every subscriber record on the list, active or not.
• Active — addresses that are currently subscribed and will receive newsletter broadcasts.
• Unsubscribed — addresses that have opted out but are still kept on record.
• Last 7 days — the number of new sign-ups in the past week, shown as a +N figure.

The Total, Active, and Unsubscribed tiles are clickable shortcuts: selecting one instantly filters the table to that status and highlights the tile with a coloured ring. The Last 7 days tile is informational only and does not filter the table.

Filtering the list

Below the tiles, a filter bar lets you narrow what the table shows. On desktop the filters appear as labelled button groups; on smaller screens they collapse into dropdown menus.

• Status — choose All, Active, or Unsubscribed.
• Source — choose All Sources, Website, Admin, or Import.

The Status and Source filters work together, so you can, for example, show only active subscribers who joined through your website. Changing either filter returns you to the first page of results.

Understanding the source labels

Each subscriber is tagged with how they joined the list. The Source column and the Source filter use these labels:

Website

The person subscribed themselves through the public newsletter sign-up form on your storefront.

Admin

You added the address manually from this page using Add Subscriber.

Import

The record was brought in from an existing list rather than entered one at a time. You can filter by this label to review such entries.

The subscriber table

The main table lists one row per subscriber. Each column header can be clicked to sort the list, and results are paged with a page-size selector at the bottom (25, 50, 100, 200, or All).

Column	What it shows
Email	The subscriber's email address.
Source	How the address joined the list (Website, Admin, or Import).
Status	A coloured badge: a green Active badge for current subscribers, or a red Unsubscribed badge for those who have opted out.
Subscribed	The date and time the address joined the list.
(Actions)	The unlabelled last column holds the per-row action icons described below.

If no records match your current filters, the table shows an empty state reading No subscribers found.

Adding a subscriber manually

Use this when you want to add a single address yourself, for example after someone asks to join during a support conversation.

1. Click Add Subscriber in the top-right corner of the page.
2. In the dialog, enter the Email address. This field is required (marked with an asterisk).
3. Optionally enter a First Name. This field can be left blank — its placeholder reads Optional.
4. Click Add Subscriber to save, or Cancel to close without adding.

The new entry is recorded with a Source of Admin and appears in the table as Active. A confirmation message shows at the top of the page on success; if the address is invalid or could not be added, an error message explains why.

Only add people who have genuinely agreed to receive your emails. Manually adding addresses that never opted in can harm your sending reputation and may breach anti-spam rules.

Managing an existing subscriber

Each row ends with small icon buttons in the last column. Which one appears depends on the subscriber's current status.

Icon	When it appears	What it does
Orange person-minus	On an Active row	Marks the address as unsubscribed. The record stays on the list but is excluded from future newsletter broadcasts.
Green person-plus	On an Unsubscribed row	Reactivates (resubscribes) the address so it once again receives newsletter broadcasts.
Red trash	On any row	Permanently deletes the subscriber record. A confirmation prompt appears first because this cannot be undone.

After any of these actions, the table and the summary tiles refresh automatically and a status message confirms the result.

Tips and notes

Unsubscribed is not the same as deleted. Marking an address as unsubscribed keeps it on record so you have proof of the opt-out and can resubscribe it later if the person asks. Deleting wipes the record entirely. Prefer unsubscribing over deleting unless you specifically need the address gone.

• Unsubscribed addresses are automatically left out of any broadcast that targets the Newsletter group, so you do not need to remove them manually before sending.
• Use the Last 7 days tile to gauge whether your sign-up form is bringing in new contacts.
• Sort the Subscribed column to find your newest or oldest sign-ups, or sort Source to group entries by how they joined.
• This list is separate from your client accounts. People here may never have placed an order, which is exactly why the Newsletter audience is useful for marketing to prospects.

Related

Email Broadcast, Email Logs, Settings.